super models

Main article: Supermodel

Supermodels are highly paid, high profile fashion models. These (usually female) celebrities appear on top fashion magazine covers and in fashion shows. Much more importantly, in financial terms, their appearance in advertising can amount to an endorsement, attracting far greater rewards, especially when they conclude deals to advertise a brand exclusively, as "the face" of that brand. Contract supermodels for larger cosmetic brands are generally paid $300,000 to $2 million a year, depending on exclusivity and the amount of days the model is expected to work.[16] A multiyear, multimillion dollar contract as a Victoria's Secret "angel" is considered the most prestigious in the industry. The most established and famous print models can make hundreds of thousands of dollars per year, not only from modeling but also from personal appearances and merchandise, such as calenders or exercise videos.[6]:189 A decade ago, a top model could make $100,000 from a single campaign.